Design
My work blends tactical design, strategy, and user insight to make complex challenges clear. I’m an adaptable connector who pivots easily between big-picture thinking and hands-on execution. I make good work happen.
ecommerce
agency
product
communication
collaboration
Case Studies
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Axon: Product Design & AI
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Twitter: Product Design
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Columbia Sportswear: Ecommerce
Design highlights
Product Design
Designing enterprise SaaS at a global scale—simplifying complex, multi-persona workflows through UX architecture, prototyping, design systems, research, documentation, and process improvements.
18,000+ AgenciesWorldwide used our evidence management software & design system @Axon
436M Ad ReachPotential reach from marketing experiences created for a global audience @Twitter
E-commerce
Fast, focused e-commerce execution and digital brand evolution. Our team would execute hundreds of design assets per month from just a few brand photos. Cycles of seasonal campaigns, responsive web design, ux and high impact design production (emails, banners, ads) for global brand marketing initiatives.
2000+ assetsAverage number of digital design deliverables produced per year per designer @Columbia Sportswear
$700 millionIncrease during my time from 2013-2016 @Columbia Sportswear (41% growth or $1.68B → $2.38B)
Visual & Brand
Juggling multiple clients, projects and deadlines. My early career involved working a freelance agency lifestyle alongside a high caliber of design expectations. Heavily involved in think tanks, close client partnerships, presentations and RFPs - remaining a reliable and consistent designer.
90% Time spent on understanding the problem and defining goals
10%Actually designing, experimenting and collaborating
skills & Superpowers
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Companies hire me for a fresh perspective. My dynamic background across art, visual design, and product gives me a different lens—one that helps me see opportunities, challenge assumptions, and color outside the lines when the expected solution isn’t the best one.
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My superpower is communication and collaboration. I excel at gathering team feedback quickly, using it to work smarter not harder across teams and/or products - unifying shared goals.
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I create research based design that strikes a balance between business goals, technical constraints, and what users actually want. My approach is all about building repeatable, creative solutions with solid foundations.