Design
My work spans retail and e-commerce, product design, systems, prototyping and visual design, grounded in an art and studio background. I move between strategy and hands-on execution, connecting people, ideas and disciplines. This page highlights that range over a 20 year career.
ecommerce
agency
product
communication
collaboration
case studies
Axon: product design
Simplifying complex enterprise workflows through product design, systems and AI.
Twitter: design systems
Scaling a 200+ page global platform through responsive design and reusable systems.
columbia Sportswear: retail
Bringing global retail brands to life through e-commerce, responsive design and digital campaigns.
Design highlights
product design
Designing enterprise SaaS at a global scale—simplifying complex, multi-persona workflows through UX architecture, prototyping, design systems, research, documentation, and process improvements.
18,000+ Agencies
Worldwide used our evidence management software & design system @Axon
436M Ad Reach
Potential reach from marketing experiences created for a global audience @Twitter
ecommerce & retail
Fast, focused e-commerce execution and digital brand evolution. Our team would execute hundreds of design assets per month from just a few brand photos. Cycles of seasonal campaigns, responsive web design, ux and high impact design production (emails, banners, ads) for global brand marketing initiatives.
2000+ assets
Average number of digital design deliverables produced per year
$700 million
Revenue increase during my time from 2013-2016 @Columbia Sportswear (41% growth or $1.68B → $2.38B)
visual & brand
Juggling multiple clients, projects and deadlines. My early career involved working a freelance agency lifestyle alongside a high caliber of design expectations. Heavily involved in think tanks, close client partnerships, presentations and RFPs - remaining a reliable and consistent designer.
10+ years in retail
For local and global big-box direct to consumer clients
7 years at agencies
Hero Digital, Resource Ammarati, Fahlgren Mortine
