Design
I turn complexity into clear, useful experiences. I’m a senior product designer with a multidisciplinary background spanning enterprise SaaS, design systems, e-commerce and brand. I connect people, systems and ideas to move work forward.
Product UX · Design Systems · Platforms · AI · E-commerce
communication
collaboration
dot connector
adaptable
dynamic
CASE STUDY
Axon
My work blends tactical design, strategy, and user insight to make complex challenges clear. I’m an adaptable connector who pivots easily between big-picture thinking and hands-on execution. I make good work happen.
Design highlights
EXPERIENCE
product design
Designing enterprise SaaS at a global scale—simplifying complex, multi-persona workflows through UX architecture, prototyping, design systems, research, documentation, and process improvements.
18,000+ Agencies
Worldwide used our evidence management software & design system @Axon
436M Ad Reach
Potential reach from marketing experiences created for a global audience @Twitter
EXPERIENCE
ecommerce & retail
Fast, focused e-commerce execution and digital brand evolution. Our team would execute hundreds of design assets per month from just a few brand photos. Cycles of seasonal campaigns, responsive web design, ux and high impact design production (emails, banners, ads) for global brand marketing initiatives.
2000+ assets
Average number of digital design deliverables produced per year
$700 million
Revenue increase during my time from 2013-2016 @Columbia Sportswear (41% growth or $1.68B → $2.38B)
Design highlights
Product Design
Designing enterprise SaaS at a global scale—simplifying complex, multi-persona workflows through UX architecture, prototyping, design systems, research, documentation, and process improvements.
18,000+ AgenciesWorldwide used our evidence management software & design system @Axon
436M Ad ReachPotential reach from marketing experiences created for a global audience @Twitter
E-commerce
Fast, focused e-commerce execution and digital brand evolution. Our team would execute hundreds of design assets per month from just a few brand photos. Cycles of seasonal campaigns, responsive web design, ux and high impact design production (emails, banners, ads) for global brand marketing initiatives.
2000+ assetsAverage number of digital design deliverables produced per year per designer @Columbia Sportswear
$700 millionIncrease during my time from 2013-2016 @Columbia Sportswear (41% growth or $1.68B → $2.38B)
Visual & Brand
Juggling multiple clients, projects and deadlines. My early career involved working a freelance agency lifestyle alongside a high caliber of design expectations. Heavily involved in think tanks, close client partnerships, presentations and RFPs - remaining a reliable and consistent designer.
90% Time spent on understanding the problem and defining goals
10%Actually designing, experimenting and collaborating
skills & Superpowers
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Companies hire me for a fresh perspective. My dynamic background across art, visual design, and product gives me a different lens—one that helps me see opportunities, challenge assumptions, and color outside the lines when the expected solution isn’t the best one.
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My superpower is communication and collaboration. I excel at gathering team feedback quickly, using it to work smarter not harder across teams and/or products - unifying shared goals.
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I create research based design that strikes a balance between business goals, technical constraints, and what users actually want. My approach is all about building repeatable, creative solutions with solid foundations.